Major Project (Draft 2)

Suchart Piboonwarasak 5480526722

Faculty of Arts

Message Production of Phramaha Sompong Talaputto in Dhammadelivery Programme

Chuchart (2010) conducted a study which primarily focused on Phramaha Sompong Talaputto’s message creation processes in Dhamma Delivery Programme. The research methodology is mainly qualitative; consisting of analysis of presentation patterns and contents from Dhamma Delivery Programme VCD, no. 8-20, in-depth interview with producer and speaker; Grammy Television Co., Ltd. and Phramaha Sompong.  For receivers, 2 groups (New Generation and Mature Adults), consisting of 10 individuals each were interviewed. The scope of analysis included but was not limited to various concepts related to talk show, verbal and non-verbal communication, relationship between religion and mass media, verbal message creation, etc. The results showed that; 1. Phramaha Sompong applies both verbal and non-verbal communication methods.  Verbally he makes use of speech in asking questions and describing words. Moreover, he demonstrates that he fully comprehend how to choose  eclectic variety of words that are very common, modern, exotic, transliterated, trendy/cool, precise, or religion-related. In terms of his non-verbal communication skills, they are reflected in his body posture and hand gestures. He’s adept of maintaining eye contact and always displays a pleasant facial appearance when addressing his receivers. 2. He created message processes in 3 aspects: 1) Understanding of audiences through analysis, objective identification, and communication pattern identification in accordance with Dhamma Delivery, 2) Communication skills which is media and message selection, and 3) Communication strategies which are humor, narration, current issues, experiences, and imitation. These strategies focus on the audiences (audience-centered) and taste/preference of receivers, especially youths and teenagers.  The results show that Most of New Generation audiences are satisfied with presentation patterns and contents. Conversely, Mature Adults show significant differences between the groups who are satisfied and those who are dissatisfied.

            This study provides the analysis of the presentation patterns and contents, the message creation processes, and the opinions of receivers toward presentation patterns and contents of Phramaha Sompong. However, there are some limitations.

1) This study selected data from a single source; the Dhamma Delivery Programme VCD, in-depth interview with producer and speaker, and receivers. However, the interview didn’t cover the entire media. The researcher should have selected data from Dhamma books also. Comparative studies with other media will reflect the presentation of Dhamma efficiency. (Kedreungroj, 2011)

2) The researcher didn’t analyze the Dhamma topic of Phramaha Sompong that communicates with receivers. Messages or topics selection which compliments the knowledge of the audience will gain more trust and have better appeal. (Praditsilp, 2014)

3) Research findings were also limited in communication and Phramaha Sompong’s personal thoughts could be seen as biased. Future research should focus on broader information such as the pros and cons caused by the communication.

            The strength of this study is the methodology used.   It’s widely accepted for research in the same area. Especially, the SMCR Model, models of communication that can be used to study the process of communicating effectively. The researcher also studied the communication process of Phramaha Sompong profoundly and covers features of the four models. Another advantage of this study is that the results were clearly described with illustrated figures and conclusions were made according to the results in the study.

References

Chuchart, C. (2010). Message production of Phramaha Sompong Talaputto in

            Dhammadelivery Programme. Communication art Review, 14(1), 82-99.

Kedreungroj, C. (2011). Communication process and tactics in Dhamma books authored
            by Buddhist Bhikku W.Vachiremaethee. Research and Development., 3, 78-91.

Praditsilp, W. (2014). Innovative religious communication of Phra Paisal Visalo in present

            Thai social context. Moral and Virtue., 3(1), 35-55.

Major Project (Draft 1)

Major Project (Draft 1)

Suchart Piboonworasak 5480526722

Faculty of Arts

 Message Production of Phramaha Sompong Talaputto in Dhammadelivery Programme

Chuchart (2010) conducted a study focuses on message creation processes of Phramaha Sompong Talaputto in Dhamma Delivery Programme. The research methodology is mainly qualitative research, consisting of analysis of presentation patterns and contents from Dhamma Delivery Programme VCD, no. 8-20, in-depth interview with producer and speaker; Grammy Television Co., Ltd. and Phramaha Sompong. For receivers, 2 groups are interviewed, which are new generation and mature adult, 10 persons each. The scope of analysis includes various concepts related to talk show, verbal and non-verbal communication, relationship between religion and mass media, verbal message creation, combined method of message creation, and taste. The results show that; 1. Phramaha Sompong applies both verbal and non-verbal communication methods in that he makes use of speech in asking questions and describing words. He knows how to choose variety of words that are very common, modern, exotic, transliterated, trendy/cool, precise, or religion-related. He also applies synchronization, mix, analogy, questions and answers, representation, humor, narration, current issues, activities, light and sound, illustration, motion, film, and music. On the other hand, his non-verbal communication is reflected by his tone of voice that is clear, gentle, precise, and quick-rhythm. His speaking expertise also includes imitation of teenagers' voices and comedian, movement hybrid such as posture and gesture. Not only can he use facial emotion to convey the message effectively, he is capable of maintaining pleasant facial appearance, happy and lively look, as well as eye contact with audiences. 2.Phramaha Sompong creates message processes in 3 aspects: 1) Understanding of audiences which are audience analysis, objective identification, and communication pattern identification in accordance with Dhamma Delivery, 2) Communication skills which is media and message selection, and 3) Communication strategies which are humor, narration, current issues, experiences, and imitation. These strategies focus on the audiences (audience-centered) and taste/preference of receivers, especially youths and teenagers. 3.Most of new-generation audiences are satisfied with presentation patterns and contents. On the contrary, mature adults show significant differences between the group who are satisfied and those who are not. The rationale behind the conflict relates to the "taste" of both groups of receivers in terms of religion and personal life. This result shows that the disagreement between two groups of receivers relates to the age, the key factor that reflects the different experiences of both groups, specifically, in terms of religious understanding or background.

            This study provides the analysis of the presentation patterns and contents, the message creation processes, and the opinions of receivers toward presentation patterns and contents of Phramaha Sompong. However there are some limitations.

1) This study selected data from Dhamma Delivery Programme VCD, in-depth interview with producer and speaker, and receivers interview which didn’t cover entirely of media. The researcher should select data from Dhamma books also. Comparative studies with other media will reflect the presentation of Dhamma efficiency. (Kedreungroj, 2011)

2) The researcher didn’t analyze about the Dhamma topic of Phramaha Sompong that communicate to receivers which doesn’t make the research complete. Messages or topics selection which appropriate with the knowledge audience nowadays will gain more trust and   attractive. (Praditsilp, 2014)

3) Research findings has also limited in communication and Phramaha Sompong’s thought which in the view of one side. Future research should focus on broader information such as the pros and cons caused by the communication.

            The strength of this study is that the methodology used is widely accepted for research in the same area. Especially, the SMCR Model, models of communication that can be used to study the process of communicating effectively. The researcher also studied the communication process of Phramaha Sompong profoundly and cover features the four models of such communication. Another advantage of this study is that the results were clearly described with illustrated figures and conclusions were made according to the results in the study.

References

Chuchart, C. (2010). Message production of Phramaha Sompong Talaputto in

            Dhammadelivery Programme. Communication art Review., 14(1), 82-99.

Kedreungroj, C. (2011). Communication process and tactics in Dhamma books authored 
            by Buddhist Bhikku W.Vachiremaethee. Research and Development., 3, 78-91.

Praditsilp, W. (2014). Innovative religious communication of Phra Paisal Visalo in present

            Thai social context. Moral and Virtue., 3(1), 35-55.

Minor Project

Minor Project 

         Suchart Piboonworasak

Faculty of Arts : 5480526722

 Linguistic Strategies in Applied DHAMMA Discourse of New Generation Monks

            My research question is whether or not the linguistic strategies in applied Dhamma discourse that are used by new generation monks are widely accepted by todays’ Buddhists. In answering the question, I will investigate the linguistic strategies, Dhamma topics, and Dhamma contents in applied Dhamma discourse of new generation monks that seem to convey and spread throughout social media; including print, online and audiovisual media . The study will delve into the correlation between linguistic strategies and contextual communication. This case study is based on the Discourse Analysis (DA) approach and will apply Dhamma's data collected from five new generation monks, who are very well-known in Thailand. They are as follow: V.Vajiramatee, Phra Phaisan Visalo, Phra Maha Sompong Talaputto, Chutipanyo and Kittimetee.  The study will be conducted using the three media categories mentioned above. The aforementioned topic is hotly debated due to the fact some researchers  have studied applied Dhamma discourse from one media of some new generation monks compared to that of seculars and other religious based groups.

            Researchers who have looked at this subject are Kleawporn Puttipinyo and Chonticha Chuchart. The former, Puttipinyo, studies applied Dhamma discourse from prints and argues about the difference of contents and styles in books wriiten by V.Vajiramatee which is compared with Dung-trin; the latter only studies from television program of Phra Maha Sompong Talaputto which does not cover other types of media.

             Puttipinyo (2550) argues that V.Vajiramatee and Dung-trin had similarities and differences both in their contents and techniques. The content of their work covered teachings about truth and morality, especially the teaching of giving, moral conducts and mental development. Morever, V.Vajiramatee’s focus is only on present benefit while Dung-trin’s emphasis is on all three levels of benefit i.e. present benefits, hereafter benefits and the highest benefits. With respect to their techniques, they applied the Buddha’s four styles of teaching i.e. Elucidation, Inspiring Toward Goals, Filling with Enthusiasm, Filling with Delight and Joy. However, Dung-trin mostly used the technique of Elucidation to explain the specific meaning of the teaching and to make difficult points easier to comprehend; such as the law of kamma and meditation methods. V.Vajiramatee, on the other hand, mostly used the technique of Filling with Delight and Joy to make his teaching more enjoyable to his audience.

            Chuchart (2552) argues that Phra Maha Sompong Talaputto applies both verbal and non-verbal communication methods in Dhamma Delivery Programme VCD. He makes use of speech in asking questions and describing words. He knows how to choose a variety of words that are very common, modern, exotic, transliterated, trendy/cool, precise, or religion-related. He also applies synchronization, mix, analogy, questions and answers, representation, humor, narration, current issues, activities, light and sound, illustration, motion, film, and music. Moreover, his non-verbal communication is reflected by his tone of voice which is clear, gentle, precise, and quick-rhythmed. His speaking expertise also includes imitation of teenagers' voices, comedic spontaneity and, succinct movement such as posturing  and gesturing. Not only can he use facial emotion to convey the message effectively, he is capable of maintaining a pleasant facial appearance, a happy and lively look, as well as eye contact with audiences. Furthermore, he creates message processes in 3 aspects: 1) Understanding of audiences which are audience analysis, objective identification, and communication pattern identification in accordance with Dhamma Delivery, 2) Communication skills which are media and message selection, and 3) Communication strategies which are humor, narration, current issues, experiences, and imitation. These strategies focus on the audiences (audience-centered) and taste/preference of receivers, especially pre-adolescents and adolescents. It’s important to point out, most of the new-generation audiences are satisfied with presentation patterns and contents of Phra Maha Sompong Talaputto. Conversely, mature adults show significant differences between the group who are satisfied and those who are not. The rationale behind the conflict relates to the "taste" of both groups of receivers in terms of religion and personal life. This result shows that the disagreement between two groups of receivers relates to their respective ages which are the key factor that reflects the different experiences of both groups, specifically, in terms of religious understanding or background.

            Most debates focuse on the issue of applied Dhamma discourse as well as the new generation monks’ method of delivering the principles that within the Holy Scriptures. It should also be pointed out that they use myriad interested linguistic strategies that are related to the context of communication to communicate with audiences because no proper study has, to date, shed any light on this point.

            My work will be closer to Chuchart’s because I will be studying the five famous new generation monks to investigate if whether or not the famous new generation monks’ proposal of many Dhamma topics regarding morality is truth or fiction; also to look at different types of content applied from the principles in the Holy Scriptures. My objective is to provide easy to understand Buddhism principals and apply these principles when interacting with peers, colleagues, and others. In addition, I will take a closer look at the differences and similarities of linguistics strategies in applied Dhamma discourse of the new generation monks. Lastly, I will look at linguistic strategies in applied Dhamma discourse of the new generation monks in relation to linguistic communications with the audiences or linguistic strategies and messages.

            Hopefully my contribution to the debate will be to ensure that the renown new generation monks’ have proposed many Dhamma topics in addition to different types of content that are applied from the principles in the Holy Scriptures. Moreover, the use of various linguistics strategies that are directly or indirectly related will allow me the opportunity to communicate with audiences, through the use of persuasive speech, so that they can begin to better understand how to apply Dhamma’s easy-going approach to life to their own. (964 words)

Reference List

Chuchart, Chonticha. (2552). Message production of Phra Maha Sompong 
                 Talaputto in Dhammadelivery Programme = กระบวนการสร้างสาร
              ของพระมหาสมปอง ตาลปุตฺโต ในรายการธรรมะเดลิเวอรี่. 
                 (Master’s Thesis). Chulalongkorn University, Bangkok.

Puttipinyo, Kleawporn. (2550). Bhudda-Dhamma dissemination in 
                 contemporary Thai society: A comparative study of literary works
                 by V.Vajiramatee and Dung-trin = การเผยแผ่ธรรมะในสังคมไทย
             ร่วมสมัย : ศึกษาเปรียบเทียบวรรณกรรมของ ว.วชิรเมธีและดังตฤณ. 
             (Master’s Thesis). Mahidol University, Bangkok.